Fastrack's new range of perfumes launch
Fastrack was launching their new range of perfumes, and I was tasked with the creative conceptualization and execution .
campaign
Ecomm Creatives
Role
Visual Designer
Timeline
4 weeks
team
3D Artist and me
platform
E Commerce Creatives
The Brief
Fastrack was launching their new range of perfumes, and I was tasked with the creative conceptualization and execution of the following:
-Creative Conceptualization
-Ecomm Creatives
-Social Media Posts
The goal was to maintain the messaging of the perfumes as "Perfumes for Every Vibe", ensuring this theme was reflected across all assets. The perfumes were divided into two sets: a men's range (Ease, Rush, and Night Out) and a women's range (Girl Boss, Wander, and Lush).
Comment
Snehasis Panda - Founder, Aamras Collective
Kush jumped right in and made meaningful contributions to our projects, namely the e-commerce creatives for Fastrack and pitch decks for a publishing company and a shoe brand. They brought fresh perspectives to any creatives needed and did speedy work. During his time with us, Kush developed strong design skills while consistently showing enthusiasm, creativity, and a collaborative vibe that perfectly matched our company culture.
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